OUR STORY

Home    /     explore    /     our story

DEAR DIARY is a homegrown jewelry label, bringing you handcrafted & personalized pieces to you with a story.

We believe that each jewelry holds a unique story behind it and hence, making it all the more meaningful! Since 2022, Dear Diary jewelry are exclusively designed in-house.

The concept of Dear Diary came about in the belief that life is like a book, with Dear Diary, every page of the book is your jewelry that captures the story of your life.

What makes Dear Diary different from other brands is the flexibility in personalizing gifts and precious jewelry in your preferred design, material and stone settings because each unique story behind it makes them a memorable and sentimental piece.

The concept of Dear Diary came about in the belief that life is like a book, with Dear Diary, every page of the book is your jewelry that captures the story of your life.

What makes Dear Diary different from other brands is the flexibility in personalizing gifts and precious jewelry in your preferred design, material and stone settings because each unique story behind it makes them a memorable and sentimental piece.

Springtale Floral Candle

Eco Diary

We aim to give back to the ecosystem as much as we can.

The way to sustainability

Every year, a part of our proceeds will go to recognised foundation such as World Wide Fund for Nature (WWF). Join our movement as we hold campaigns from time to time to promote awareness in sustainability together.

Exclusive Design

Since 2022, Dear Diary's jewelry are designed in-house.

CUSTOM DESIGN REQUEST

At Dear Diary, we believe that every design has its own meaningful value. So, we want to help you bring your own design to life too. Contact us to discuss about your custom request now!

Exclusive Design

Since 2022, Dear Diary's jewelry are designed in-house.

CUSTOM DESIGN REQUEST

At Dear Diary, we believe that every design has its own meaningful value. So, we want to help you bring your own design to life too. Contact us to discuss about your custom request now!

AS SEEN ON

Nude Ribbon
ogimage_SG

Carebear Team

Behind the scene of Dear Diary, the Carebear team cares for you.

FAMILY DIARY

While Dear Diary Co. is founded by me, it wouldn't be here today without the Carebear team! They are my family members who have been really supportive throughout my journey since year 2020. At Dear Diary, we are all a family, including you!

Forever grateful,

Arielle (Founder of Dear Diary)

The Founder

Carebear Team

The Ambassador